Things I've Built

Brands, products, experiments, websites and communities.

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Projects

Things I've Built

All Projects

Circular Deodorant

Founder · Product · Kickstarter

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Circular Deodorant

Founder · Product · Kickstarter

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Circular Deodorant

Founder · Product · Kickstarter

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Chewable Toothpaste

Founder · R&D · Brand · Packaging

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Chewable Toothpaste

Founder · R&D · Brand · Packaging

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Chewable Toothpaste

Founder · R&D · Brand · Packaging

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LAN WAR

Founder · Community · Fandom · Culture

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LAN WAR

Founder · Community · Fandom · Culture

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LAN WAR

Founder · Community · Fandom · Culture

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I'm Dan Hernden

Shopify growth leader, founder and builder. I've spent 10+ years turning ideas into brands, products and commerce experiences. My superpower is helping DTC businesses find growth hiding in plain sight.

About me

years

Building, launching and scaling DTC brands, products and commerce experiences.

years

Building, launching and scaling DTC brands, products and commerce experiences.

years

Building, launching and scaling DTC brands, products and commerce experiences.

0M+

revenue ($)

That's nine figures in DTC revenue optimized for Shopify brands in the post-iOS 14 era.

0M+

revenue ($)

That's nine figures in DTC revenue optimized for Shopify brands in the post-iOS 14 era.

0M+

revenue ($)

That's nine figures in DTC revenue optimized for Shopify brands in the post-iOS 14 era.

happy brands

My growth work includes engagements for BERO by Tom Holland and Hill's Pet Nutrition.

happy brands

My growth work includes engagements for BERO by Tom Holland and Hill's Pet Nutrition.

happy brands

My growth work includes engagements for BERO by Tom Holland and Hill's Pet Nutrition.

ARR growth

That's how much value I've unlocked for Shopify brands over the past year.

ARR growth

That's how much value I've unlocked for Shopify brands over the past year.

ARR growth

That's how much value I've unlocked for Shopify brands over the past year.

Blog

My curated thoughts, insights, and inspiration

All Blog

Web Design

Apr 5, 2025

Creating Websites That Truly Connect

Web Design

Apr 5, 2025

Creating Websites That Truly Connect

Freelance Life

Mar 28, 2025

My Freelance Client Workflow

Freelance Life

Mar 28, 2025

My Freelance Client Workflow

UI Design

Mar 10, 2025

The Power of Typography in Web Design

UI Design

Mar 10, 2025

The Power of Typography in Web Design

Web Design

Apr 5, 2025

Creating Websites That Truly Connect

Freelance Life

Mar 28, 2025

My Freelance Client Workflow

New Free Template!

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